“There’s huge opportunities but we’ve got to get the settings right,” Mr McAusland said. If a tier one service was investing less than 5 per cent of its gross Australian revenue in new Australian commissions in any given year, the minister could designate the service as tier two, triggering a formal investment requirement backed by an enforcement regime.Īustralian Directors Guild chief executive Alaric McAusland said streaming services brought huge opportunities, noting that AppleTV+ had just become the first streaming service to win best picture at the Academy Awards with CODA.īut the ongoing regulatory void in Australia was “disastrous”, he said. Tier one services would be required to report annually to the Australian Communications and Media Authority about their spending on, and provision of, Australian content, as well as the steps they are taking to make local content prominent and discoverable on their services.
The proposal would give the federal communications minister the power to designate large services such as Netflix as “tier one services”. In February, the federal government proposed a two-tier scheme to encourage streamers to invest in Australian content. “They struggled at times and have fought for every part of that company and that could be wiped out within two years.”īenedict Cumberbatch in Netflix release The Power of the Dog, which was filmed in New Zealand. “I work for Hoodlum Entertainment which was founded 25 years ago,” she said.
Tracey Vieira, the chief content officer of Hoodlum Entertainment, said Australia’s production industry was made up of small businesses desperate for a resolution about how streaming services would be regulated. Australian screen production companies warn the local industry could be “wiped out” within two years if streaming giants such as Netflix and Disney+ are not forced by regulators to incorporate local content.
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